Country Living magazine has partnered with online dating specialist The Dating Lab and organic dairy brand Yeo Valley to launch Country Loving, a dating site for 45+ men and women with a passion for the countryside.

Susy Smith, Editor-in-Chief of Country Living, commented 'Country Living has a loyal, upmarket audience who are united by a love of rural living and a strong desire for a better quality of life. A dating site focusing on finding a partner with a love of the countryside seemed like the perfect brand extension and a great opportunity to grow our community'.